Published: Thu, February 01, 2018
Science | By Dan Gutierrez

Cardi B Replaces Alexa in Amazon's Super Bowl Commercial

Cardi B Replaces Alexa in Amazon's Super Bowl Commercial

On Tuesday, Amazon updated Alexa with the ability to send SMS text messages via voice command, a spokesperson told our sister site ZDNet.

There are some caveats, however.

What this new feature means for users is that, if the recipient doesn't also have an Amazon device, the message will now be forwarded to their smartphone, via SMS.

You also can't use the feature to text 911 or participate in group text messages.

It's a clever, amusing ad that just might be our favorite so far. Once this is done users will then be able to send a message as usual.

Then navigate to the Alexa app and select the "Conversations" tab, which is located next to the home button. The new service will let people use their Alexa-enabled devices to send a message to anyone in their contacts list, as long as you have an Android-powered device. That's the year after Amazon introduced Alexa, delivered through its Echo device.

For one, the feature is only available on Android devices.

What's needed to send an SMS via Alexa?

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While its rivals may be ahead in voice-activated messaging, Amazon has made strides in bringing Alexa to other areas.

Alexa is the name for Amazon's artificial intelligence program.

Toyota and Lexus are the first carmakers to adopt the Alexa Onboard technology.

Gadget makers are flocking to create smart speakers.

Apple's speaker will have a higher price tag than the Amazon Echo range, which begins at $49 (£49) for the Echo Dot.

Google Assistant vs Siri vs Bixby vs Amazon Alexa vs Cortana - Best virtual assistant showdown! However, now we know what the company was aiming for, for it to be used like a phone.

As the minute-and-a-half ad unfolds, Alexa users discover that instead of Alexa's neutral, semi-robotic tones, their requests to, say, get a recipe for grilled cheese are met by celebrity chef Gordon Ramsey, while he hurls abusive remarks at them about their inabilities to cook.

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