Published: Wed, February 14, 2018
Finance | By Cynthia Curry

This Valentine's Day, Speak The Language Of Flowers

This Valentine's Day, Speak The Language Of Flowers

Both shops in downtown Pottsville will be open on Valentine's Day for the last-minute gift buyers.

The latest figures from the National Retail Federation estimated that American consumers will spend an estimated US$19.6 billion on Valentine's Day gifts, which is an increase from $18.2 billion in 2017, on gifts for Valentine's Day. "It's a great, attractive gift, and you know it's always a way to give out happiness on a nice holiday".

When you think Valentine's Day you think red roses and this is true in Rockhampton.

Of course, the cheapest flowers won't always be the best. "Believe it or not, there is love in the air and it's a popular time for guys to get engaged", said Patrick Murphy of Murphy Jewelers. "Most people prefer to send flowers to the workplace (during the week)".

Florists say the flower business often becomes a guessing game when it comes to Valentine's Day in Odessa, with its boom-bust economy.

The co-owner of Roddy's Flowers, 703 S. Roan St., is also expecting a big Valentine's Day.

For those who prefer a touch of tradition, there are still plenty of red roses to be found.

The Fresh Flower Market received a delivery of more than 4,000 roses to accommodate the orders for Valentine's Day.

St. Valentine's Day is so popular at The BloomBox that the store's website; bloomboxonline.com; has a page specifically catering to people shopping for the holiday. What is your favorite Valentine's Day gift?

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We caught up with one local man ordering flowers for his wife and this is what he said about ordering his flowers the day before.

Once the small shop has picked up their order, processing thousands of flowers has a different look and feel than it does at the wholesale level. For example if you google a local shop, like Hazel's Flowers.

However, not everyone waits until Valentines Day to order.

"I think a combination of cut flowers and plants will always be greatly appreciated due to their longevity", McKinley said.

"But it's our biggest day of the year".

Bird said the cost and supply of roses have remained steady this year, although the "greenery has been a bit sparse", which is something he blames on the destruction from last year's hurricane season.

Walton said sales are also influenced by the day of the week that Valentine's Day falls on.

"It's really a great time because people are really excited when they come in and they're excited when they get their delivery, and love it when they bring the kids with because their pretty excited about it".

"We also have candles and soaps, that's ideal to send with flowers", she said.

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