Published: Sun, March 04, 2018
Hi-Tech | By Wayne Curry

Facebook ends News Feed experiment after test countries complain

Facebook ends News Feed experiment after test countries complain

The test began in October 2017 and took place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka.

In a statement to the Guardian, Facebook said: "People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages".

Facebook admits that "people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family".

Facebook's experiment proved to be more than an annoyance for some users, who said that the split made it harder to see important news or other information.

Citizens in these countries saw posts from official news organisations removed from their own news feeds as part of a desire to focus on content written by friends and family. It is also shutting down its "Explore" tab, a section of the app where users could find public content from brands or publishers they didn't follow.

Chief Executive Mark Zuckerberg has unveiled other changes to the Facebook News Feed in the past two months to fight sensationalism and prioritise posts from friends and family.

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Facebook then gives you the option to "boost" a post, giving us the privilege of reaching more of our followers as long as we have the cash to pay for it.

"We constantly try out new features, design changes and ranking updates to understand how we can make Facebook better for everyone", Mosseri added.

Facebook is ending an experiment where it placed publisher's news content in a separate feed after criticism that it led to a rise in misinformation.

The product formally launched last October as an option for U.S. users to find additional news and entertainment from Pages that aren't in a users' news feed.

Separately, the social media giant is also discontinuing the Explore Feed bookmark globally this week. Explore is an exception though, with Facebook now announcing that it will be restoring the old behaviour for people who currently have access. It was intended as a different way for people to consume news in the six countries it was tested - but ended up primarily encouraging them to read false stories.

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