Published: Fri, March 09, 2018
Health Care | By Alice Shelton

Mattel Unveils 17 New 'Role Model' Barbies For National Women's Day

Mattel Unveils 17 New 'Role Model' Barbies For National Women's Day

Johnson joins Amelia Earhart, iconic artist Frida Kahlo, Olympic hero Chloe Kim, and many others.

In celebration of International Women's Day, 17 history-making women will be honored with their own commemorative Barbie dolls Mattel has announced.

According to CNN, Mattel came up with the line-up after conducting a survey of 8,000 mothers worldwide and found that 86% were anxious about the kind of role models their daughters are exposed to. The Inspiring Women series includes educational information about the contributions that each woman made to society, so children can learn while they play.

Toymaker Mattel, whose Barbie dolls have in the past drawn criticism for promoting harmful stereotypes, said it hoped the Adams doll would inspire girls to achieve greatness. And one of those women is a NASA mathematician.

Barbie is honoring Thursday's International Women's Day by adding 14 modern-day role models to its "Shero" line.

Here's What Mark Cuban Was Accused Of Doing Back In 2011
Eventually, the Multnomah County District Attorney's Office determined there was insufficient evidence to press criminal charges. Cuban steadfastly denies the accusation throughout the conversation and re-iterated his denial in a statement to the Week.

A boxing Barbie doll, "suffragette" flashmob and Wikipedia edit-a-thon are among a host of quirky initiatives aimed at highlighting gender inequalities and overturning stereotypes on International Women's Day on March 8.

Beyond honouring Bindi, Barbie also reveals six one-of-a-kind dolls inspiring girls to believe they can be anything by basing the range of dolls on careers that have never before been occupied by a woman in Australia. However, while the new collections feature different body sizes, the dolls still share Barbie's unrealistic body standards, critics point out. "[She] brings its message of being who and what you want to be into our ever-changing world, from inspiring the limitless potential in every girl to inspiring the limitless potential in every person".

As far as the arts go, the legendary Frida Kahlo, filmmaker Patty Jenkins, journalist Martyna Wojciechowska, principal ballerina Misty Copeland, actress and philanthropist Xiaotong Guan, film director Ava Duvernay, prima ballerina Yuan Yuan Tan, and designer and entrepreneur Leyla Piedayesh are all represented.

No word on when the dolls will be on store shelves, but they are available for pre-order.

Like this: