Published: Fri, March 09, 2018
World News | By Laverne Osborne

Trump Says He's the Only Star We Have Left

Trump Says He's the Only Star We Have Left

"Lowest rated Oscars in HISTORY".

And President Trump is right (about the ratings part, at least).

Considering the war of words that Trump had with some actors in the run-up to the 2017 Oscars, it is hard to accept Trump's claim that his recent observation is a joke.

Awards ceremonies have also become a major stage to voice political dissent ever since Trump took charge as President.

Live TV broadcasts remain relatively attractive for advertisers because watchers can not skip commercials, with prices for Oscars ad spots climbing despite 2017 viewership of 32.9 million, which was the smallest in nine years.

This is true of nearly all live events: Ratings for both the Super Bowl and the Winter Olympics this year also saw considerable declines.

The president took to Twitter on Tuesday morning (March 6) to blast the "stars" at the event and claim that he's the only star left, though he says he's just kidding.

As host Jimmy Kimmel said, "If you are a nominee tonight who isn't making history, shame on you", Kimmel said. However, the #MeToo and Time's Up movements were emphasised.

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The low viewership of the Academy Awards parallels the dwindling television ratings of other top ceremonies such as the Golden Globes, the Grammys and the Super Bowl.

For example, "The Shape of Water", which won Best Picture, has made $57 million domestically.

Ratings for the Oscars have been better when the movies were bigger.

It also tried to strike a balance between the acknowledgment of sexual harassment scandals that Hollywood has suffered from recently and providing an extensive look at the history of moviemaking to mark the Oscars' 90th birthday.

Her first Oscar came for the 1996 film "Fargo", directed by her husband Joel Coen. In a particularly insider-y moment, lead actress victor Frances McDormand finished an otherwise emotional tribute to the other female nominees with the term "inclusion rider", referring to a contractual clause that requires a specific level of diversity in the cast and crew of a project. Oscars viewership in 2018 fell by 39 percent from its level just four years earlier, in 2014, when Ellen DeGeneres hosted for ABC.

That gives it a big edge in the advertising marketplace, as scripted programming is increasingly watched on a DVR, on demand or an online stream.

"We don't make movies like "Call Me by Your Name" for money". He keeps his hands where you can see them.

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