Published: Sun, March 11, 2018
Hi-Tech | By Wayne Curry

It looks like Snapchat are finally introducing tagging in stories

It looks like Snapchat are finally introducing tagging in stories

As spotted by Matt Rappaport and reported by TechCrunch, Snapchat is now testing the ability for users to tag other users within Snaps by including their username in a text field. The feature is already a mainstay on other popular platforms, and signs point to it being a hit with Snapchat users.

Snapchat has recently gone through the wringer after news broke that the company's stock price plummeted to an alarming new low, alongside the revelation that they have also laid off 100 employees. With Instagram having cloned and refined Stories, Snapchat needs to promote its best-in-class ephemeral messaging feature to stay differentiated.

"As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again. while we wait for Giphy's team to take a look at it", TechCrunch quoted a Snapchat spokesperson as saying.

Instagram added Snapchat-style Stories back in 2016, and now Snapchat has fired back with its own copycat manoeuvre.

For now, tagging seems to be appearing on the app for some users.

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The feature also allows you to include the tagged person's Bitmoji and a QR code button that lets other users follow them.

It is important to note that although Giphy itself restricts users from posting offensive content, the service's algorithm works like a search engine which indexes GIFs according to how frequently they are used.

Tapping on the username prompts a pop-up that will take them to that profile.

While quick sending messaging apps changed the way we sent messages, GIF added fun to chats.

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