Published: Mon, March 26, 2018
Hi-Tech | By Wayne Curry

Govt sends query to Cambridge Analytica

Govt sends query to Cambridge Analytica

The government on Friday sent a notice to United Kingdom -based Cambridge Analytica asking whether it has misused data to profile Indians and influence elections in the country.

The Guardian goes on to say that AIQ is facing increasing scrutiny from investigators on both sides of the Atlantic over its role in harvesting Facebook data.

"As you will expect, we will now need to collect, assess and consider the evidence before coming to any conclusions", he added.

Facebook CEO Mark Zuckerberg has also been requested by lawmakers in the U.S. and U.K.to testify before investigative committees regarding Facebook's role in the data breach.

It has now been a week since it became known that the British data analytics contractor, which worked with Donald Trump's presidential campaign, retained private data from 50 million Facebook users despite claiming to have deleted it.

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Denham told Sky News on Tuesday that her search of Cambridge Analytica's systems was "one strand of a much larger investigation into the use of personal information for big data politics".

The investigation by the ICO is expected to intensify after they analyze the records and data held by Cambridge Analytica. US lawmakers on Friday asked Mr. Zuckerberg to come to Congress to explain to explain how the data got into Cambridge Analytica's hands, adding to pressure on the firm. Ravi Shankar Prasad, Union Law Minister alleged that Congress used Cabridge Analytica for recent Gujarat elections, and also in the functioning of Rahul Gandhi's social media campaigns. "It had nothing to do with us", Mr. Banks was quoted as saying.

Cambridge Analytica has said it is willing to cooperate with the ICO in the probe. Less than an hour later, a group of 18 people, some wearing ICO enforcement jackets, were led by a woman holding a piece of paper that appeared to be a warrant.

It stems from claims over the harvesting of personal data - and whether it was used during Donald Trump's U.S. presidential campaign or the Brexit referendum. Alexander Nix, Chief Executive of Cambridge Analytica has been suspended, after he was caught on tape bragging to British journalists that there were services of honey trap and fake stings offered to malign the political adversaries during the elections.

He continued, noting that "we did not use any GSR data in the work we did in the 2016 United States presidential election".

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