Published: Mon, April 16, 2018
World News | By Laverne Osborne

Facebook's Tracking Of Non-Users Sparks Broader Privacy Concerns

Facebook's Tracking Of Non-Users Sparks Broader Privacy Concerns

Facebook declined to comment on why Zuckerberg referred to security only. However, as users of Facebook, we understand our right to privacy.

Look, I'm not condoning what Mark Zuckerberg and those working in his Facebook fiefdom did in the mishandling our personal data.

"Coming out of the Cambridge Analytica scandal as it were, I don't think it is as sinister as the media and the congress and the senate in the U.S. are portraying it to be". If Facebook did, it could be fined $40,000 per infraction. These senators have spent the majority of their lives without social media and are now deciding the future of Facebook regulations. He brushed off suggestions that Facebook has built a monopoly but didn't identify the company's competitors. The social network could tack on extra features, but social media experts are unsure what features would compel a user fork over cash. He didn't mention whether those other apps included Facebook's own Messenger, as well as Instagram and WhatsApp, which are also both owned by Facebook.

Facebook has emphatically insisted that the incident was not, as many have called it, a data breach, because "people knowingly provided their information [to Kogan's app], no systems were infiltrated, and no passwords or sensitive pieces of information were stolen or hacked".

Earlier this week, Facebook founder Mark Zuckerberg was in Washington to testify at the Senate Intelligence Hearing. Facebook users are sharing their locations, photos of themselves and members of their families daily. But YouTube is also one of the most popular websites among children, and it is estimated that 80% of American children in the age group of 6-12 use it. "YouTube provides how-to guides for creators making videos for kids". The report says Kogan paid about 270,000 participants to take the quiz, and due to Facebook's loose restrictions, the app also scraped data from the participants' friends - allegedly affecting a total of 87 million Facebook users.

Privacy concerns have swamped Facebook since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, a firm that has counted U.S. President Donald Trump's 2016 electoral campaign among its clients.

With Partner Categories gone, however, an advertiser now can simply pay for that same third-party data outside of Facebook and pair it with Facebook user data - under a different Facebook service called "Custom Audiences".

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The movie won eight of its 11 Academy Award nominations, including Best Picture, Best Director for Forman and Best Actor for F. But by the time it came out, America's brief period of student revolt had long since faded, and the public wasn't interested.

We've already stopped apps like this from getting so much information. They said, "hey, we made a mistake", and in all fairness to them a lot of those mistakes were corrected 18 months ago. This data trove gives Facebook unparalleled commercial power and, as is becoming increasingly clear, the ability to influence significant events, including national elections.

The CEO also seemed ignorant of the term "shadow profiles", a commonly used term in technology that refers to data that Facebook collects about people who do not have Facebook profiles. Rep. Zuckerberg said there's nothing stopping anyone from giving their personal info to another social media platform.

Facebook gets some data on non-users from people on its network, such as when a user uploads email addresses of friends.

Instead, his and his staff's recent conversations with Facebook employees have been business as usual - little more than routine discussions about "pulling data" to better target ads, he said.

Flummoxed, Zuckerberg resorted to a common response.

Do see where I'm going with this?

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