Published: Fri, April 27, 2018
Science | By Dan Gutierrez

Snap Inc. unveils new Spectacles, now available for $149.99

Snap Inc. unveils new Spectacles, now available for $149.99

There were a number of issues with the Snapchat spectacles - one of which being the fact that less than half of Spectacles users continued to use the device more than a month after release.

The company - whose quick disappearing messages and goofy filters made Snapchat a hit with younger users - says its goal with the first generation of Spectacles was to get people comfortable with the idea of wearing cameras on their face. When you press and hold the button, you'll be able to snap a photo. The potential was too alluring to pass up, and so rather than give up on the project altogether, Snap talked to its consumers and employees alike to see what went wrong the first time around and how the next Spectacles could succeed. The firm also provides a suite of content tools for partners to build, edit, and publish snaps and attachments based on editorial content; and Spectacles, which are sunglasses that capture video from a human perspective.

That first version also caused the company to take a almost $40-million writedown in the third quarter due to excess inventory. The new glasses cost $149.99 and are available on Snap's Spectacles website, no pop-up vending machine required. As before, the glasses charge through their carry case.

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The new Spectacles come in three jewel tones i.e. onyx (black), ruby (red), and sapphire (blue), and are available to order starting today at Spectacles.com for $199 CAD.

The Spectacles are now water-resistant in shallow water as well. They're waterproof, can take photos as well as videos, and images can be downloaded to your phone far more quickly. Both will be upgraded with bug fixes, they will offer new colours and water-resistance. Snap, Inc., the parent company of Snapchat, reported a $40 million write-down in November on unsold inventory. They allow users to take a 10 second video, a photo or a longer 30 second video. The glasses can also be ordered with custom lens correction for wearers with prescriptions. The price includes the case and the charger for the glasses.

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