Published: Tue, May 08, 2018
Culture&Arts | By Merle Christensen

Donald Glover delivers great art in 'This is America' video

Donald Glover delivers great art in 'This is America' video

To say the video politically charged is an understatement: "This Is America" is a confronting look at gun violence, police brutality, and the fractured social state in the USA right now.

Childish Gambino, who kicked off his tour in Atlanta back in September, is continuing his tour across America.

In the video, Glover shows a compelling representation of the America that this generation has learned to live in, both the good and bad. The underlying message - stay woke and don't give into distractions. This definitely won't be the last we hear from him.

The video is expertly choreographed and directed sucking you in with a cheerful folk song before deeptoned bass pulses and Gambino's self-aware verses take over.

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What else would one expect to see in a music video by a famous rapper titled "This is America"?

The new single marks Glover's first new foray into music since his Grammy-nominated 2016 album Awaken, My Love! You can rely on them for duties like "that thing where you roll the ball up the court to save time" and the pick-and-roll (i.e., picking up LeBron's laundry and rolling it on over to his house). Erykah Badu has weighed in on the track, so has Janelle Monáe, and so has Nine Inch Nails frontman Trent Reznor, who broke an 18 month twitter silence to speak up on the song.

Her guest appearance could be a clue for the pair working together. All while Black music (specifically hip-hop) and art are the mainstream voices of American culture. Intentionally or otherwise, Gambino is saying what Kanye isn't, and saying it explicitly. Hell, Marlon even tried a few of the moves on camera with us. For an artist with that kind of status to make that kind of statement at this kind of time? FOH.

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