Published: Thu, September 13, 2018
Hi-Tech | By Wayne Curry

Holy hell, the 512GB iPhone XS Max costs $1,449

Holy hell, the 512GB iPhone XS Max costs $1,449

Being an "S" model, the screen technology and design experience is the same.

The iPhone X also got rid of the home button to make room for more screen and introduced facial-recognition technology to unlock the device. There also improvements to the speakers, you'll now get much better sound, too.

But if you wanted a sneak peek of what Apple is launching tomorrow, all you have to do is head over to notorious Apple rumour blog 9to5Mac, which published pictures of the so-called "iPhone XS" and "Apple Watch Series 4" last month. And some will carry other new features such as two SIMs-microchips that allow smartphone users to connect to a wireless network-making it easier for travelers to use their phones overseas, these people said.

The tech giant will live-stream its event on the social media platform for the first time on Wednesday as it looks to draw in a larger audience. In the USA, all the major carriers will be supporting the feature, while in the United Kingdom, it's Vodafone and EE.

The new models sport an A12 Bionic processor with a 7nm process.

Pricing for the iPhone Xr starts at $749.

The Apple September keynote focused on buzz words like "neural engines" and multi-core processing with GPUs and CPUs. The crown has been improved and now gives haptic feedback, trying to mimick the "clicking wheel" feel such as in more mechanical dials, or more aptly, the clicking of a mouse wheel when you scroll with it.

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If you're unsure what new features are arriving on your device next week here's a brief guide on what to expect.

The iPhone XS Max, which will be available on September 21 - with orders open the week before - represents Apple's attempt to feed consumers' appetite for increasingly larger screens as they rely on smartphones to watch and record video and to take photos wherever they are. They could all feature significantly improved battery life thanks to a new Apple-designed A12 processor.

"We all knew this was going to be a transitional but not transformational phone update", said Trip Miller, managing partner at hedge fund Gullane Capital, which owns Apple shares.

The front camera can also be used for Portrait Mode selfies. It still does the bokeh effect, but with the help of software. For folks who follow Apple's naming conventions: It's an "S" upgrade, Apple's every-other-year cycle for big new launches. The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets.

Another new feature on the Apple Watch will detect when a user has fallen, and the device will automatically generate an alert to initiate a call to emergency services.

As with all "S" model upgrades, this is about bringing new processing power to a phone that already looks good.

While some expect a $699 price for the iPhone 9, Goldman Sachs analyst Rod Hall sees as much as $849, a significant bump for a mid-range device.

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