Published: Fri, October 26, 2018
Hi-Tech | By Wayne Curry

The real reason Google is letting you delete your search history

The real reason Google is letting you delete your search history

From there, a page shows users' immediate search activity, explains how Google's search function works, and lets users delete search activity data from the last hour or throughout their entire Google history.

However, for users who are newly concerned about data privacy, or simply like to delete our search history frequently, this feature makes the process quicker to perform and easier to understand.

"We're making it easier for you to make decisions about your data directly within the Google products you use every day, starting with [Google Search]".

France and Spain have previously fined Google as a result of privacy practices, but the firm avoided a penalty from the UK's Information Commissioner's Office (ICO) in 2015 over the clarity of its privacy policies.

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The changes will be rolling out to Google Search for desktop and mobile web browsers from today, and will find their way to the iOS and Android Google apps in the coming weeks. Today, Google announced that it's making it easier to see the data that has been collected and manage it.

"For example, to control the ads you see when you search, we give you access to your Ad Settings".

With a company as far-reaching as Google, concerns about user data are naturally always at the forefront (or at least they should be). Users will get quicker access to options like disabling ad personalization and preventing Google apps from saving user activity. Being able to not only see your personal data, but also delete it, puts more control in the user's hands - where it should be.

The move to make privacy settings more prominent comes at a time when Google is under an intensifying spotlight over privacy issues. Contrary to what you might expect, the option is not being hidden away, but will instead be accessible from a Google search. Google is also planning to expand these same changes to Google Maps and other products next year.

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